Apply For Your Agency Diagnostic Call
Apply For Your Agency Diagnostic Call


Discover the hidden keys to unlock the vault on commissions, bonus, renewals and take back your freedom at the same time!

How can Barry Rutten, CFP® Help Your Agency?

Acting as an agency owner income maximization strategist, multi-line insurance sales coach and high premium life insurance sales mentor for results oriented and high achieving independent and captive P&C agency owners, Barry provides you with not only the blueprint for multi-line insurance sales success but also the implementation and leadership guidance to make the plan a reality. 


Don't just take our word for it.....

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Work with Barry

If you’d like to learn more about how to make your multi-line insurance & financial services sales easy, effortless and virtually objection-free to boost your income and “lock down” your households for long-term retention, I suggest you grab a date and time on my calendar to schedule
an Agency Diagnostic Call


"My mission is to help insurance agency owners maximize their insurance and financial services sales. This translates to more annual, renewal & cumulative renewal P&C and other lines income, while simultaneously reducing stress, anxiety and unpredictability so that you have both the money AND the time freedom you deserve. 

Regardless of your time in the industry, level of experience or success, areas of product focus or independent/captive agent status, I’m confident working with me would be highly beneficial to your business and your bottom line.  

Whether we decide to work together or not, I can promise you that you’ll come away from our call with at least 3 to 4 immediately actionable strategies and/or insights you can put in to practice the same day! " ~ Barry


Episode 6: Barry Rutten on How Asking Uncomfortable Questions Will Help You Maximize Your Income

Barry Rutten was featured on Club Capital's Podcast in Episode 6.  

Listen to the full podcast or check out snippets on his YouTube Channel.

Listen To Full Episode 6 On YouTube
Go To Barry Rutten's YouTube Channel



Complete the Confidential Agency Assessment to qualify for your Agency Diagnostic Call


Once your assessment is submitted you'll be taken to my calendar to schedule a mutually convenient time to chat


We will meet via video-conference on your scheduled date and time in my Zoom meeting room.

During our call, I'll learn about you and your agency, your areas of focus, where you're struggling or want to improve, what you desire to achieve and we'll explore how I can help you get there.  (Please allow 90 minutes for our conversation.)

Start My Confidential Agency Assessment


“If you want the BEST of the BEST when it comes to insurance sales training, you need to check out Barry Rutten and Magnetic Sales Systems®.

I’ve been a top producer and sales manager for most of my insurance sales career and have been through dozens of sales courses. Barry’s systems are by far and away the highest level, most well thought out and strategic sales processes I’ve ever encountered.

If you’re looking for the real deal and the opposite of what every other coach is regurgitating, then get in touch with Barry. If you apply what he teaches you, your premiums and commissions will skyrocket, and your team will have a proven and repeatable track to run on that boosts closing ratios and virtually eliminates sales objections.

If you engage his services and apply what he teaches you, his game changing processes will allow your business to flourish exponentially!”

David Gollersrud
Licensed Agent
National Program Manager – Medical Professional Liability Sales